Vanessa Shimon is a designer and illustrator driven by a passion for storytelling. Her interdisciplinary practice spans printed matter, brand identities, packaging, motion design, and more
Taste of Teyvat
Brand Identity, Social Media
The identity pays homage to the pre-existing media while transforming it into a unique, yet familiar aesthetic fans could recognize.
The direction is soft and playful, with anime and food illustrations to push the cookbook concept. Graphics for announcements, lineups, and storefronts reference the game’s interface while still maintaining a distinctive palette. The motion graphics utilize simple but effective transitions, with the merchandise as the main focus.
A flip-through of the cookbook, which features recipes, illustrations, and writing based on Genshin Impact